JLF Triangle Blog

Great Story About Entrepreneurial Spirit

Check out this story about two terrific young ladies who, with mom’s help and financial backing, have taken an idea and developed a product line that is taking off. It shows we still have entrepreneurial spirit in this country. It’s just a great story of what happens when people use their ingenuity and drive to follow a dream.


Sweet Dreams Girlz launched in 2010 with a $6,000 investment from their parents. According to Lisa, who owns a plus-size fashion line called Honey Clothing, the girls’ company brought in roughly $22,000 in revenue last year. This year, so far, they’ve pulled in $5,000. Their most popular items, they say, are the Pink Sugar Body Wash Smoothie, Iced Lemon Cookie Body Wash Smoothie, and the Body Frosting Moisturizer. “The girls always loved things that are sweet,” say Lisa, explaining the sugary labels. (Other scents include Chocolate Chip Cookie, Pomegranate Peach, and Marshmallow.) “These are the things they like. They vetted all of the products with their friends in their own little focus group.”


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