JLF Triangle Blog

Adweek Asks If Charity Is The New Status Symbol

It’s ironic that at at the very time when the wealthy and the successful are being derided as not paying their “fair share,” we have this:

Billionaire, a new website and biannual magazine for the super-rich (as opposed to Good, the erstwhile magazine that aimed at young, earnest do-gooders), puts a heavy emphasis on philanthropy. One-third of the content (ranging from taxidermy appreciation to “the pitfalls of inherited wealth”) is about worthy causes, while the company pledged $1 million to charity.

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